Digital, content-based, inbound marketing is relatively easy to implement, inexpensive, and can lead to significant results based on the experiences of ESD Alliance member OneSpin Solutions and others. In this three and-a-half hour workshop, Nicolas Athanasopoulos, Head of Digital Strategy at OneSpin Solutions and Dave Kelf, Chief Marketing Officer at Breker Verification Systems, will share proven, effective techniques borrowed from other industries that can be applied to EDA.

The workshop will consist of 4 sections:

1. Intro – Tech marketing in the digital age
2. Inbound – A strategic model for digital marketing
3. Digital marketing – Tactics that fit for EDA
4. Case study – Digital marketing at OneSpin