Ecosystem development
Every technology company operates within a defined ecosystem - including vendors, partners and clients. Depending on their market segment, target customers often times operate within a ecosystem different than your own, with a unique set of potential partners. The intersection of these ecosystems may present unique channel and partnering opportunities.
pricing & royalty models
Many new IP companies lose potential business or leave large sums of money on the table. This is often the result of applying traditional product-based pricing schemes. We work with clients to develop customer-aligned pricing, royalty and milestone-based models. Such models may depend on channel type and include project-based, subscription-based, token-based, deferred NRE, pre-paid royalties and others. We work with clients to provide both direct and "behind the scenes" negotiation support.
channel strategy
Most technology companies utilize traditional sales channels, including direct sales, reps, and/or distributors. The challenge is that the IP licensing and sales is radically different than conventional component sales. Finding optimal channel partners is critical to your IP business success.
partner & License agreements
Translating IP strategy into practice is in itself a challenging prospect. Make no mistake - IP Partner & License Agreements are critical tools in the sales process. With IP sales & licensing, obtaining technical and price alignment is just the first step to closing a deal. IP Partner and License Agreements can make or break a deal based on a number of issues, including exclusivity, sub-licensing, re-use, modification rights, support & maintenance, royalty reporting and warranty. While WE ARE NOT lawyers, we do provide guidance on these matters; resulting in improved deal flow while reducing potential legal expenses.
pr strategy
The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges in demand creation and monetization; challenges that help clients stay ahead of. We’ve helped engineers, inventors, gaming startups, and entrepreneurs develop, license, sell, and maintain ownership over their creations. We’ve also negotiated purchasing and partnership agreements with large OEMs, IP and Design Services companies.
BUSINESS STRATEGY
The world of IP startups and existing businesses seeking to monetize their their IP assets is a fierce frontier that requires business advice from someone who is deeply entrenched in the particularities of global IP business development. We take a holistic approach, so your company can get the best sales leverage and competitive advantage. We help clients find opportunities to gain competitive advantages and lasting relationships by looking beyond the traditional data sheet specification.
IP enablement is like the wheels on a car -- IP helps drive technology forward